Barcelona announce new deal with Beko

Barcelona have extended their sponsorship with the Turkish company.

Beko, a major electronics company in Turkey, has agreed to continue sponsoring Barcelona for another 3 seasons starting from the 2018-2019 season. The club have had a successful partnership with the company for 4 years and has decided to extend their current deal.

The deal will see Beko be the sponsor for the club’s training kit. While financial deals weren’t disclosed to the public, local Spanish media have reported the agreement to be worth around €57 million.

Currently, the Beko logo appears on the first-team kit’s sleeve as well as the back of their training kit. The new deal sees the company’s name appear on the front and center of Barcelona’s training kit.

The presentation ceremony was attended by Barcelona’s president Josep Maria Bartomeu, Fenerbahce presidency candidate Ali Koc and first-team defender Gerard Pique.